One email. Every week. From the mind running it all.

One email. Every week. From the mind running it all.

Business moves, raw lessons, and what's actually working — straight from Imad Noor's desk to your inbox.

Business moves, raw lessons, and what's actually working — straight from Imad Noor's desk to your inbox.

150,000+ readers. No fluff. No filler.

150,000+ readers. No fluff. No filler.

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Words I like: The reason it’s taking so long is because you're in a rush. Big things don't happen on small timelines.


Every time someone asks for price on a call, and a sales rep answers with a number, an angel loses its wings. I’ve watched a lot of inbound calls in my life. For brick & mortar especially, prospects often ask for price in the first minute.


On calls where the rep answers with a number... close rate plummets. Here's the fix. It’s so simple, the only thing simpler is NOT training your team on saying it

That's it. No fancy tech. No complicated training. Just a checklist and a script that turns "maybe later" into "see you Thursday."


That is all. As promised, under a minute. 


Keep it simple. You’ll sell more.

Imad Noor

Words I like: The reason it’s taking so long is because you're in a rush. Big things don't happen on small timelines.


Every time someone asks for price on a call, and a sales rep answers with a number, an angel loses its wings. I’ve watched a lot of inbound calls in my life. For brick & mortar especially, prospects often ask for price in the first minute.


On calls where the rep answers with a number... close rate plummets. Here's the fix. It’s so simple, the only thing simpler is NOT training your team on saying it

That's it. No fancy tech. No complicated training. Just a checklist and a script that turns "maybe later" into "see you Thursday."


That is all. As promised, under a minute. 


Keep it simple. You’ll sell more.

Imad Noor

Sneak peak

Sneak peak

Search past issues...

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Search past issues...

On beta phases, unlikely rooms, and the things you find when you stop looking.

On beta phases, unlikely rooms, and the things you find when you stop looking.

This week: where both companies really stand heading into Q2, the stack making our operations run leaner, and a song that somehow convinced me to start learning Japanese. Plus what I've pulled from The Winner Effect so far, and why Ramadan quietly paused the podcast. Let's get into it.

This week: where both companies really stand heading into Q2, the stack making our operations run leaner, and a song that somehow convinced me to start learning Japanese. Plus what I've pulled from The Winner Effect so far, and why Ramadan quietly paused the podcast. Let's get into it.

"Invaluable insights blending design and business strategy. A unique, practical perspective."

"Invaluable insights blending design and business strategy. A unique, practical perspective."

"Invaluable insights blending design and business strategy. A unique, practical perspective."

Alexandra Reed, Product Manager

Alexandra Reed, Product Manager

Alexandra Reed, Product Manager

"Essential for strategy professionals. Transforms complex design concepts into actionable business tactics."

"Essential for strategy professionals. Transforms complex design concepts into actionable business tactics."

"Essential for strategy professionals. Transforms complex design concepts into actionable business tactics."

Michael Chen, Strategy Consultant

Michael Chen, Strategy Consultant

Michael Chen, Strategy Consultant

"A perfect mix of design and strategy, offering innovative ideas vital for today's market challenges."

"A perfect mix of design and strategy, offering innovative ideas vital for today's market challenges."

"A perfect mix of design and strategy, offering innovative ideas vital for today's market challenges."

Samantha Torres, CEO

Samantha Torres, CEO

Samantha Torres, CEO

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